Stylight Awards _
creating the visual identity for a night of style.
Stylight Awards _
a night of style with its own identity.
ROLE: DESIGN LEAD
EVENT BRANDING
LOGO DESIGN
GRAPHIC DESIGN
PRINT
WEBSITE
ROLE: DESIGN LEAD
BRANDING
LOGO DESIGN
GRAPHIC DESIGN
PRINT
THE EVENT
The Stylight Awards 2016 – a night devoted to celebrating the most inspiring and successful style influencers.
To us, style goes way beyond fashion, and that's why yet again we're giving praise to this year's leading trendsetters from the world of fashion, beauty and lifestyle and those with visionary ideas. For The Stylight Awards' third year we're bringing the celebrations back to Berlin Fashion Week. Staging a show dedicated to honouring inspirational style and digital influencers; a star-class jury will announce the evening's winners live during the event, and together alongside international A-list celebrities and online trendsetters we'll celebrate a night of style.
THE EVENT
The Stylight Awards 2016 – a night devoted to celebrating the most inspiring and successful style influencers.
To us, style goes way beyond fashion, and that's why yet again we're giving praise to this year's leading trendsetters from the world of fashion, beauty and lifestyle and those with visionary ideas. For The Stylight Awards' third year we're bringing the celebrations back to Berlin Fashion Week. Staging a show dedicated to honouring inspirational style and digital influencers; a star-class jury will announce the evening's winners live during the event, and together alongside international A-list celebrities and online trendsetters we'll celebrate a night of style.
The challenge was to create an own new identity for the one night event. Taking the original Stylight's brand image as a staring point, and by playing with all the elements, shapes and fonts, we deconstruct the identity to transform into a unique, elegant and glamorous entity matching the show at Berlin Fashion Week.
From the creation of the logo for the event, and guidelines of the use of colour, type, shapes and elements, we developed a whole set of applications for print as well as for online.
The challenge was to take Stylight's graphic identity as a starting point, and create a whole new visual language for a glamorous night show.
Design of the website.
From the design of screens to popcorn packaging - the Admiral Palast in Berlin was completely branded for the occassion.
From design of screens to popcorn packaging - the Admiral Palast in Berlin was completely branded for the occassion.
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