House of Sneakers _
The new e-commerce to find the sneakers that match you.
House of Sneakers _
The new e-commerce to find the sneakers that match you.
ROLE: DESIGN LEAD
INTERACTION DESIGN
BRANDING
CORPORATE IDENTITY
VISUAL DESIGN
New brand, new identity, new website.
New brand, new identity, new website.
We wanted a brand that targets an unisex audience. It had to be positioned as bold, urban & edgy.
We wanted a brand that targets an unisex audience. It had to be positioned as bold, urban & edgy.
Our inspiration was the city landscape, the building grids & the heavy contrasts.
Our inspiration was the city landscape, the building grids & the heavy contrasts.
The accent colour is fresh and and modern, resonating with the simplicity of the interface design.
The accent colour is fresh and and modern, resonating with the simplicity of the interface design.
Creating the logo - an abstract symbol of sneakers
Creating the logo - an abstract symbol of sneakers
A wide range of possibilities were explored for the logo.
The brand had to be positioned as bold, urban, edgy and unisex.
The logo opens up a visual language, as well as it works consistently into different contexts.
The logo opens up a visual language, as well as it works consistently into different contexts.
The latest arrivals & all inspiration - all in one homepage.
Simplicity of the navigation.
Simplicity of the navigation.
Focus on the search.
Focus on the search.
Solid filter UI to help you find what you are looking for.
A detail page that also displays the price comparison from different shops.
A detail page that also displays the price comparison from different shops.
Our magazine delivers all the inspiration that the user needs for their purchases.
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