21 things you can buy for the same price as an Apple Watch _
21 things you can buy for the same price as an Apple Watch _
CONCEPT
ICON DESIGN
INFOGRAPHIC
"21 Things you can buy for the same price as a gold Apple Watch" is a project launched coinciding with the release of the Gold Apple Watch, in April 2015, which outrageous price ranged from $17,000 to $22,000.
The infographic was not only translated but also culturally localized to more than 10 countries, creating more than 80 illustrations.
With all the hype around the outrageus price tag of the Gold Apple Watch, the campaign intended to put things in perspective with a touch of humour.
An infographic adapted to more than 10 countries, with the creation of their own local icons.
The project was adapted to +10 countries, and 80 icons were created...
More than 80 icons were designed.
...to contribute to the international social buzz, with a result of +400 media talking about it.
+350 media published the campaign.
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